Katie Martina

STRATEGIC COPY IN EVERY ECOSYSTEM

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Walmart, 2026 – Concepted & scripted Spring Theme Queen “Who knew?” commercial. Used aspirational storytelling to sell a floral & pastel assortment with the idea that Walmart’s on-trend assortment helps you go all out on party planning & become the person who hosts.

Walmart, 2026 – Assisted in campaign concepting, social scripting, casting, set briefing, copy strategy, & execution of assets across multi-channel Fall Fashion, Halloween, Wellness, and Tech campaigns

“OKAY, WALMART!” SHOWCASE

Walmart, 2025 – Concepted, curated, and produced a Walmart Style sizzle reel for executive leadership, showcasing how our work was shifting brand perception across Fashion, Home, Beauty, Tech, and Wellness. The phrase “Okay, Walmart!” was later used in Walmart Style’s official Instagram bio, proving its impact and longevity in brand reappraisal work.